Our customer-focused, dedicated and collaborative approach adds value to customers as well as ourselves. Our loadbank design team works closely with customers to ensure the end product meets all of their needs.
Our size is ideally placed to be large enough for customers to benefit from production scale and experience, but nimble and flexible enough to undertake bespoke engineered solutions that both our rental and sales competitors often resist.
Highly focused teams concentrate on ensuring equipment availability is at the highest levels possible. This allows our customers to have the confidence to rely on us to meet their needs. The fast-paced and service-led construction, oil and gas and data centre markets demand this manner of operation.
The Group’s employees are highly motivated, customer focused and highly experienced in their fields. Attracting, motivating and retaining the right people is critical for our future growth.
We have a very stable workforce with many long-term employees. Apprenticeship schemes are in place and we are committed to bringing young people into the business, whilst sponsoring their education and training.
We aim to attract and develop our staff and give them opportunities and pathways to progress. Many of our staff have secured promotions over the past few years and many job opportunities are taken by internal candidates.
Building successful partnerships is key to Northbridge. New products have been launched and new markets entered by partnering with local companies and utilising the relationships to access local markets. This enables us to establish a presence quickly and cost efficiently and leverages partners’ local knowledge.
Within Crestchic, which offers a specialised service, this model is very flexible as many markets do not offer full time demand but often have major projects.
Our effectiveness in meeting our customers’ needs is reliant on our strong relationships with our key suppliers and these strong relationships were critical to successfully maintaining our supply chains through the disruption caused by the COVID-19 pandemic and are again proving resilient in the face of supply chain constraints emerging from sanctions imposed in response to the Russian invasion of Ukraine.
We believe that we are well positioned to capitalise on global trends in our markets and deliver superior returns to shareholders. We have set a clear strategy of expansion and we have been consistently delivering on the key steps of the strategy.
Our shareholders value our high level of communication, transparency and accessibility.
Crestchic is an AIM listed entity which, designs, manufactures, sells, hires and provides aftermarket services to specialist electrical equipment used for power reliability testing around the world.
Our value creation using our core values
All our markets demand very high levels of safety appreciation, working practices and qualification. We demand the same from our engineering design, factory production, rental operation and site engineers. Continuous training, certification and customer engagement are vital to keep our employees, customers and shareholders insulated from risk. Our understanding of emerging market trends and technologies and our capacity to innovate enable us to keep pace with changing customer needs and provide high value-added solutions.
Our strategy is to use the platform created by our strong Crestchic brand, our engineering and design capability, our global sales reach and our international hire fleet to drive high growth in both direct sales and rental revenues, underpinned by the global megatrends towards an electrically powered, digital, connected economy where power generation is increasingly transitioning to renewable and cleaner forms of energy.
- increasing our presence in major regional markets, particularly Continental Europe and the USA;
- exploiting opportunities offered by new economy growth markets such as data centres and grid resilience/renewable energy;
- investing to continually enlarge and upgrade the hire fleet;
- expanding the factory to provide the production capacity to meet growing demand for our power reliability products; and
- research and development to enhance our existing products and expand our product offering to meet the needs of existing and emerging market segments
Delivering on this strategy will consolidate our position as a specialist industrial services business serving international markets to meet the emerging needs of the new economy – data driven, and responding to the global imperative of sustainability. Increasingly, electrical power will be generated from renewable sources and cleaner fuels. In this world which is increasingly dependent on reliable power, but where distribution grids are stressed by the challenges of the more intermittent generation characteristics of renewable energy, demand for our mission-critical equipment is set for sustained growth for the foreseeable future.